Truffle App Redesign
We redesigned Truffle: The Social Restaurant Tracking App. With a fresh new visual identity and interface, we transformed Truffle into a gamified food adventure experience.
Connecting communities through food, one bite at a time.
Feb 2024 - April 2024
UX/UI designer, Business Analyst
Ricky Luo, Nicole Chen, Chantal Ly, Claire McMahon
Context
Truffle: The Social Restaurant Tracking App currently offers two main user experiences: the Feed Screen and the Map Screen. For both features, users found it overwhelming and hard to understand. Truffle also struggled with making their app feel more lively and fun. Thus, Truffle looked to redesign their main app features, interface and overall branding.
Solution
With a fresh new visual identity and interface, we transformed Truffle into a gamified food adventure experience. Track all your restaurants, share it with friends and gain achievements depending on where you visit.
Achievements
Awarded First Place for the Prodigi Product Innovation Program 24C1
A Quick Overview
The Gap in the Market
People desire to connect through food and technology.
With the rapid technology trends in the past decade, individuals are more connected than ever, with social restaurant apps are rapidly on the rise.
A Solution! Truffle: Social Restaurant Tracking
Truffle’s mission is to help foodies organize their knowledge of restaurants and make that knowledge accessible and useful to everyone.
🗺️️ Track all your restaurants in one place
🌟 See your friends’ favorite restaurants near you
🤖 Integration to auto-track restaurants you visit
How might we redesign Truffle to foster a vibrant community for culinary exploration?
Through researching the market and identifying flaws in the current Truffle app, we transformed Truffle.
A Gamified Food Adventure Experience
Explore
Discover new restaurants, see where your friends have visited and save them into clusters!
Track
Log places you have visited and curate your food adventure!
Conquer
Discover your mushroom persona and embark on your journey! Collect mushrooms by completing challenges and show them off in your profile.
Let's Talk Process.
My Contribution ☘️
01
Discover
☘️ STEEPLE Analysis
○ Competitor Analysis
○ SWOT Analysis
○ Market Segmentation + Value Proposition
☘️ Created Questionnaire
☘️ Conducted user testing
○ Interviews
02
Define
☘️ Affinity Diagramming
○ Empathy map
☘️ Created User Journey Map
☘️ Generated insights
03
Develop
☘️ Group Brainstorming
☘️ Concept Development
○ Visual Branding
04
Deliver
○ Onboarding prototype
☘️ Profile / personalisation prototype
○ Map feature prototype
○ Feed feature prototype
Exploring the problem.
We took to analysing the industry and identify market gaps and possible design opportunities. We found Truffle has a strong market potential:
🍷 Rise of the Foodie: Foodies are known for their love of food, often going out to try new restaurants as a hobby. This movement has been steadily growing as 54% of consumers globally consider themselves foodies.
🤳 Social Media: 50% of users claim that social media can influence their restaurant choices.
STEEPLE Analysis☘️
Competitor Analysis
YUMMI
A foodie platform that allows you to upload photos, track food experiences and find new places to try.
While efficient in recording food memories, the lack of social features has led to becoming a “graveyard of ghost users.”
SWOT Analysis
Market Segmentation + Value Proposition
the current dining and social media food habits of Millennial / Gen Z Food Enthusiasts
Visualise trends in data through the large sample size
Draw deeper personal experience, motivations, beliefs and attitudes
Think aloud protocol and System Usability Scale to identify current pain points in Truffle’s user experience
55.7%
rely on memory to keep track of restaurants they visit
60.7%
of people share food posts online for aesthetic purposes and food photo were very important to users.
🔍 “There are factors to consider when finding a place to eat.”
The modern day foodie experience extends beyond the dining table, it also entails sharing your experiences with friends and family.
Pinpointing the problem.
Our Persona
Lola Chan
For Lola, she becomes overwhelmed with thoughts about price, her jam-packed schedule and desire to eat properly. Her main pain point was finding a place to eat as she becomes overwhelmed by the many food options.
“I love exploring hidden gems! ”
The Problem Summarised
Solving the problem.
Visual Branding
Improving our solution.
Final Prototype
Next steps.
To release this redesign update to the public, we will undergo the following steps by combining integration process, testing + feedback and marketing to ensure a successful transformation.
Conclusion
What I Learnt.
Staying User-Centred
Always link design decisions back to the user and do not be afraid to revisit and redefine your problem statement, insights and personas. This helped us to ideate relevant and meaningful concepts.
Communication is Important
Throughout the program, we followed the agile methodology and found agile retrospectives helped to surface our concerns regarding task delegation, deadlines and group morale.
